Bronx Borough President Ruben Diaz, Jr. will release his first television ad of the 2013 campaign season today. The 30-second spot, entitled “New Bronx” was produced by the Advance Group.
“The borough president has a strong record of results during his first term, and this advertisement highlights those accomplishments. We’re confident that the voters of the Bronx will agree when they go to the polls on September 10th,” said Diaz, Jr. campaign spokesperson, Kalman Yeger.
The script of the ad is as follows:
Ruben Diaz Jr. is making us proud.
The Bronx is leading the way in the green economy, and leading the city in historic crime reduction.
Our schools are getting the technology they need, and our parks and libraries are seeing much needed renovations.
Our borough is growing stronger, thanks to the leadership of Ruben Diaz Jr.
Here in our Borough, that’s what we call “The New Bronx!”
Among the visuals showcased in the ad is the borough president shooting a basketball from just a few steps within the three-point arc and swishing it.
Diaz, Jr. faces small business owner Mark Escoffery-Bey in the Democratic Primary.