Personality
Ruining more iconic NYC logos
It’s not just We ❤️ NYC, there are other perfectly good logos that could use a redesign.
![Out with the old logos, in with the emojis.](https://cdn.cityandstateny.com/media/img/cd/2023/03/23/GettyImages_1474867552/860x394.jpg?1679607388)
Out with the old logos, in with the emojis. Alexi Rosenfeld/Getty Images
Most New Yorkers wouldn’t be caught dead wearing an I ❤️ NY shirt. But that doesn’t mean they won’t defend Milton Glaser’s logo to the death. The We ❤️ NYC campaign, which launched March 20, was meant to get city residents to rally together coming out of the COVID-19 pandemic. They rallied all right – against the new logo, which just felt … off. Other outlets tried to fix it. City & State New York decided to embrace the chaos and make other well-known New York City logos much worse.
![](/media/ckeditor-uploads/2023/03/23/Knicks_Bad_Logo__.png)
![](/media/ckeditor-uploads/2023/03/23/Post_Bad_Logo.png)
![](/media/ckeditor-uploads/2023/03/23/Bloomingdales_Bad_Logo_.png)
![](/media/ckeditor-uploads/2023/03/23/Zabar-s_Bad_Logo.png)
![](/media/ckeditor-uploads/2023/03/23/Yankees_Mets_Bad_logo.png)
![](/media/ckeditor-uploads/2023/03/23/Nets_Bad_Logo.png)
![](/media/ckeditor-uploads/2023/03/23/Times_Bad_Logo.png)
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